The Marketer's Playbook
A weekly round-up of the most important marketing news and strategies.
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Platforms face regulators while their revenues and AI budgets keep climbing.
From GPS data to AI likeness tools, this week changed how platforms treat users.
Inside OpenAIβs ad plans, publisher lawsuits, and the fight over who controls AI revenue.
From wellness chats to app store bans, this week shows how fast AI is moving into regulated territory.
From Grokβs safety lapses to Instagramβs shift away from perfection, hereβs what changed this week.
A breakdown of the data, the documents, and the decisions shaping 2026.
Platforms are rewriting the rules for 2026
This is the week platforms, media, and AI openly fought for control.
Netflix buys big, Reddit kills r/popular, and OpenAI hits the gas.
Are ads coming to ChatGPT? Meta faces heat, and MetaβGoogle talks reshape the AI chip race
Spending surges, AI gets throttled, and Meta walks free