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The Marketer's Playbook

A weekly round-up of the most important marketing news and strategies.

Written By

Drew Schweppe

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🗞 OpenAI's Ad Business Misses by 90%, Meta's AI Tools Frustrate Brands & YouTube Cracks Down on AI Slop

Jul 22, 2026

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3 min read

🗞 OpenAI's Ad Business Misses by 90%, Meta's AI Tools Frustrate Brands & YouTube Cracks Down on AI Slop

OpenAI projects $100 billion in ad revenue by 2030. Analysts cap the whole chatbot ad market at under $6 billion. Meta's tools misfire, and YouTube goes after low-value uploads.

Drew Schweppe

🗞 OpenAI Wants ChatGPT to Sell You Ads, Meta Backs Down & Google Starts Labeling AI-Generated Ads

Jul 16, 2026

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3 min read

🗞 OpenAI Wants ChatGPT to Sell You Ads, Meta Backs Down & Google Starts Labeling AI-Generated Ads

OpenAI wants ChatGPT to generate ads in real time based on what users type. Meta has pulled its AI image tool following backlash over consent, while Google will begin labeling ads created or significantly edited using AI.

Drew Schweppe

🗞 TikTok Bets on Mini TV Shows, LinkedIn's AI Writes Your Ads & OpenAI Builds Every Kind of Ad

Jul 7, 2026

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3 min read

🗞 TikTok Bets on Mini TV Shows, LinkedIn's AI Writes Your Ads & OpenAI Builds Every Kind of Ad

TikTok wants your next binge-watch to be only a few minutes and inside its app. LinkedIn's AI writes and tests ads for marketers. OpenAI builds an entire ad ecosystem inside ChatGPT.

Drew Schweppe

Previous Editions

Jul 22, 2026

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3 min read

🗞 OpenAI's Ad Business Misses by 90%, Meta's AI Tools Frustrate Brands & YouTube Cracks Down on AI Slop

OpenAI projects $100 billion in ad revenue by 2030. Analysts cap the whole chatbot ad market at under $6 billion. Meta's tools misfire, and YouTube goes after low-value uploads.

Drew Schweppe

Jul 16, 2026

•

3 min read

🗞 OpenAI Wants ChatGPT to Sell You Ads, Meta Backs Down & Google Starts Labeling AI-Generated Ads

Drew Schweppe

Jul 7, 2026

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3 min read

🗞 TikTok Bets on Mini TV Shows, LinkedIn's AI Writes Your Ads & OpenAI Builds Every Kind of Ad

TikTok wants your next binge-watch to be only a few minutes and inside its app. LinkedIn's AI writes and tests ads for marketers. OpenAI builds an entire ad ecosystem inside ChatGPT.

Drew Schweppe

🗞 Walmart Drops a Billion on Streaming, TikTok's AI to Run Your Ads & Instagram Wants to Be TV

Jun 30, 2026

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3 min read

🗞 Walmart Drops a Billion on Streaming, TikTok's AI to Run Your Ads & Instagram Wants to Be TV

Walmart decides the future of advertising runs through streaming, and drops a billion dollars to prove it. TikTok's AI agent wants to do a marketer's entire job. Instagram bets your next binge-watch happens in their app.

Drew Schweppe

🗞 Shopify Is Replacing Agencies, Pinterest Lets Users Shop by Their Mood & Instagram Turned Carousels Into Mini Blogs

Jun 24, 2026

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3 min read

🗞 Shopify Is Replacing Agencies, Pinterest Lets Users Shop by Their Mood & Instagram Turned Carousels Into Mini Blogs

Shopify decided merchants don't need agencies anymore. They need AI. Pinterest is betting that the future of shopping will be driven by conversation, not search bars. And Instagram just gave creators 20 slides and 20 captions to tell a story.

Drew Schweppe

🗞 Google Lost in Court, TikTok Crashed Amazon's Party & Meta Wants to Track You Everywhere Now

Jun 18, 2026

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4 min read

🗞 Google Lost in Court, TikTok Crashed Amazon's Party & Meta Wants to Track You Everywhere Now

Google's AI answers come with legal consequences. TikTok wants to be a genuine retail threat. And Meta decided they need more data.

Drew Schweppe

🗞 YouTube Crushed Netflix, Meta's AI Got Fooled & Your Next Employee Might Not Be Human

Jun 10, 2026

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4 min read

🗞 YouTube Crushed Netflix, Meta's AI Got Fooled & Your Next Employee Might Not Be Human

YouTube is beating Netflix as a streaming service. Meta's AI help desk got outsmarted. Meta is now telling every business that AI isn't just a tool that your ex-hire changed to, and Meta finally caught on to using AI as an employee.

Drew Schweppe

🗞 ChatGPT Ads Are Different, Meta Puts Up a Paywall & Google Comes Clean

Jun 2, 2026

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4 min read

🗞 ChatGPT Ads Are Different, Meta Puts Up a Paywall & Google Comes Clean

OpenAI just flipped the advertising model on its head. Meta decided free social media had a good run. And Google lacks trust in their AI answers.

Drew Schweppe

🗞 Google Continues its Farewell to 10 Blue Links, Meta Copied Reddit & Zuckerberg Is Getting Paranoid Again

May 26, 2026

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4 min read

🗞 Google Continues its Farewell to 10 Blue Links, Meta Copied Reddit & Zuckerberg Is Getting Paranoid Again

Google just decided blue links are over. Meta looked at Reddit, shrugged, and built the same thing. And Zuckerberg is once again telling his team that comfort is the enemy.

Drew Schweppe