The Marketer's Playbook

A weekly round-up of the most important marketing news and strategies.

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🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

Meta shed 20 million daily users and ended a 7-year growth streak. OpenAI just loosened Microsoft's grip and opened up to rivals. And, X is overhauling its entire ad platform to win back the brands that walked away.

Drew Schweppe

🗞 GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again

OpenAI launches GPT-5.5 with stronger coding and agentic capabilities, YouTube partners with SiriusXM to sell audio-first ads, and Instagram debuts Instants, a disappearing photo app that looks very familiar.

Drew Schweppe

🗞 Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream

Meta is cutting 8,000 jobs and calling it progress. Amazon sellers have had enough and are hitting back where it hurts. And Netflix is turning ads into its next big revenue engine.

Drew Schweppe

Previous Editions

🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

Drew Schweppe

🗞 GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again

Drew Schweppe

🗞 Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream

Meta is cutting 8,000 jobs and calling it progress. Amazon sellers have had enough and are hitting back where it hurts. And Netflix is turning ads into its next big revenue engine.

Drew Schweppe

🗞 AI Panic, Smarter TVs & X's War on Copycats

Everyone's looking at AI the wrong way. YouTube is reinventing how we watch TV. And X just declared war on anyone who built a following by reposting other people's work.

Drew Schweppe

🗞 War Fears, VIP Paywalls & Reddit's Quiet Funeral

Economic uncertainty freezes ad budgets, Instagram mildly changes monetization strategy, Reddit says goodbye to long-time thread.

Drew Schweppe

🗞 One AI Died, Meta Walked Free & TikTok Is Holding Its Breath

OpenAI pulled the plug on Sora, a judge let Meta off the hook, and TikTok is putting on a brave face. This week's marketing world didn't hold back.

Drew Schweppe

🗞 They Sold Your Rage. He Misled Investors. And TikTok Just Changed the Game.

Platforms weaponized outrage for profit. Musk faced a jury. And TikTok creators just got their Hollywood moment. Let's break it all down.

Drew Schweppe

🗞 The Internet Just Picked a Fight With AI. The Shopping Wars Begin.

Amazon blocks an AI shopping bot as platforms tighten control over how AI accesses the web.

Drew Schweppe

🗞 92K Jobs Lost, The Pentagon Warns About AI, and ChatGPT Moves Into Shopping

Pentagon warnings, ChatGPT’s checkout ambitions, a key AI copyright ruling, and an unexpected shock in the U.S. jobs report.

Drew Schweppe

🗞 AI goes to the Pentagon. Platforms Go to Court.

Military contracts, $20M fines, and new rules for how platforms handle kids and competition.

Drew Schweppe

🗞 Zuckerberg in Court, Ads in AI, and Shopping in Search

What happens when growth collides with trust. In courtrooms, chatbots, and search results.

Drew Schweppe

🗞 TikTok Knows Where You Are. Google Gets Sued, Discord Gets Leaked, and Pinterest Gets Polished

From location feeds to ID leaks and EU action on ad auctions, the pressure is building.

Drew Schweppe