📰 Many New Social Media Updates

✔ New TikTok Artist Accounts

✔ LinkedIn Gets CAPI

✔ Taika Waititi’s New Apple Ad

& More 👇

SIDE NOTE 1: Today, we’re trying something new — Welcome to the first edition of The Marketer’s Playbook Micro!

Our micro edition gives you a shorter, more condensed version of the typical newsletter on a slower news week. This way, if there isn’t a big story you need to know about, you can still get the bits and pieces of interesting marketing-related content without reading through a number of full article breakdowns — essentially, an expanded BITES section! Let me know your thoughts on this new format by replying to this email! I’d love to hear what you think 🙌

SOCIAL MEDIA

• TIKTOK UNVEILS ARTIST ACCOUNTS: In a relatively big update to user profiles, TikTok is launching ‘artist’ accounts that allow musicians to showcase their music, add new release labels, and improve discovery 🎵

• THREADS LAUNCHING IN THE EU: Finally, Threads is coming to the EU next week! This is a big announcement for the platform, as they unlock a huge new market and lots of fresh data 🧵

• INSTAGRAM TESTING PUBLIC STORY REPLIES: Instagram is testing a new feature that lets people add ‘hype’ to your stories by adding public replies. What could possibly go wrong? 🤔

• TIKTOK WINS ITS CASE AGAINST MONTANA: In somewhat surprising news, TikTok just won a major victory against the state of Montana regarding its proposed ban of the platform ⚖

• INSTAGRAM GETTING LINK HIGHLIGHTS?: It appears as though Instagram is testing the option to add a link highlight to your posts, something that will be hugely useful to brands on IG 🔗

• THREADS HAS ADDED KEYWORDS: In a recent update, Threads has added the ability to search the platform (yes, finally) for keywords, which should help improve discoverability on the platform 🔑

• X INTRODUCES NATIVE ARTICLES: X is introducing the ability for users to write and share articles directly on the platform, which is a fairly large departure from the platform’s typical short-form format ✍

AD PLATFORMS

• REDDIT LAUNCHES NEW AD PLACEMENT: Reddit announces that carousel ads and product ads are now globally accessible to advertisers, and a new ‘Conversation Placement’ that sits within a subreddit’s conversation thread 🆕

• LINKEDIN GETS CAPI: LinkedIn recently published an update that brought a suite of updates to their ad platform, but most notable is the introduction of Conversions API for improved trackability 📈

• X IS RUNNING ADS ON YOUR VIDEOS: X is testing a new video ad placement that runs before your organically posted videos. Personally, I hate this, but what else should we expect at this point? 🙈

• ELON MUSKS SAYS F*CK YOU TO ADVERTISERS: I just had to put these two stories side by side 😂. At a recent conference, Elon Musk told advertisers to “go f*ck yourselves if they leave the platform. Not sure this is part of a best-practice retention strategy, but let’s see how it plays out 👀

• GOOGLE RUNS ADS ON BAD WEBSITES… AGAIN: I feel like we’ve been here before. Google has been recently accused of placing search ads on non-Google websites without explicitly mentioning it 🔍

CAMPAIGNS

• TAIKA WAITITI x APPLE: Taika Waititi, the director behind JoJo Rabbit and What We Do In The Shadows, has directed a new Apple ad that brings a unique pinch of wonder to the brand 🔮

• REDDIT GETS A REBRAND: And people are generally not that impressed. It’s fresher and cleaner but perhaps lacks a bit of creativity with a few questionable choices made. Check out the feedback here on Reddit’s Design subreddit for more context 📖

While you’re here, let us know how you enjoyed this week’s edition, and consider leaving additional context once you submit your response so we know how to continue improving the newsletter:

Have a great week,
Cory